That’s the general rule for a tagline or slogan — keep it simple. Yet, writing one it is not as easy as it may sound, and the thought process behind it is one of the most important steps a company undertakes in their branding process. In a voice that represents your brand, a tagline or slogan should succinctly reflect why your company, product, or service exists, why your audience should care, and why your competitors must fear you!
Many people, even some marketing pros, use the two terms synonymously, but there is a difference. Taglines generally are created to accompany a logo and usually are reflective of the company overall. They appear with most applications of the logo in print, digitally, or any other platform. Slogans are written for a variety of marketing strategies within a brand including products or services, campaigns, and promotions and they can have a long or short shelve life depending on their purpose.
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Here are some examples created by Jude Media
We do land differently.
Joy Kuebler Landscape Architect, PC.
Snowmobaby… snow much family fun!
The best dressed future riders!
The dog stuff destination.
Creativity has no boundaries.
For every purchase there is a reason.
National Presence. Personal Focus.
Consider Yourself Connected
Capital Corridor, Thousand Islands Bridge Commission